PENGARUH PENERAPAN ETIKA BISNIS MUHAMMAD SAW TERHADAP CUSTOMER RETENTION DAN DAMPAKNYA TERHADAP PENINGKATAN PENDAPATAN INTERNAL STAKEHOLDERS (STUDI KASUS PADA UNIT USAHA PENJUALAN DAN JASA PENGGILINGAN DAGING PELITA JAYA JEMBER)

Muhammad SAW is a business actor who is the best model in commercial
practice. Muhammad's success in business was influenced by his personality and
behavior, where Muhammad SAW always applied ethical values in trading.
Muhammad's business ethics in his business practices are: shiddiq, fathanah,
tabligh and trust in order to be able to retain customers (Customer Retention).
This study aims to analyze the effect of the application of Muhammad Saw's
Business Ethics to Customer Retention and Its Impact on Increasing Internal
Stakeholder Income (Case Study in Pelita Jaya Jember Meat Sales and Milling
Service Business Unit). The population in the study is all consumers who are not
limited in number who are consumers in the Business Unit of Sales and Meat
Milling Services of Pelita Jaya Jember, while the sampling in this study uses
Quota Sampling techniques and Accidental Sampling, then set as many as 100
respondents with Accidental sampling techniques Sampling is a sampling
procedure that selects samples from people or units that are easily found or
accessed. This study uses Path Analysis or Path Analysis. Data were tested using
the Classical Test for Normality, Heterocedasticity, Multicollinearity and
Autocorrelation. Hypothesis testing is done using IBM SPSS Version 25.0
The results of the analysis show that the Business Ethics of Muhammad SAW (X)
had a significant effect on Customer Retention (Z) with direct influence path
coefficients of 0.566. Muhammad SAW's Business Ethics (X) has a significant
effect on the Increase in Income of Internal Stakeholders (Y) with direct influence
path coefficients of 0.154. In addition, Customer Retention (Z) also has a
significant effect on the Increase in Income of Internal Stakeholders (Y) with
direct effect path coefficients of 0.699. The indirect influence of Muhammad
SAW's Business Ethics (X) on Increased Income of Internal Stakeholders (Y)
through Customer Retention (Z) is significant with standardize coefficients of
0.395