Strategi Pengembangan Industri Kreatif Pariwisata Ramah Muslim Melalui SOAR Analysis dan Quantitative Strategic Planning Matrix (QSPM)

Halal tourism is one part of the halal industry ecosystem,
realizing a world halal hub in 2024. This research supports
the presentation of a Muslim-friendly tourism industry,
especially in encouraging the improvement of the creative
economy (sharia) in Indonesia, which is still relatively
increasing but not too significant. Even though Muslimfriendly (halal industry) is not visited only by the Muslim
community. his research focuses on discussing halal
tourism and sharia economic development strategies as a
reference in realizing the halal creative industry in
Indonesia. The research method uses SOAR (Strength,
Opportunity, Aspirations, Result) and QSPM (Quantitative
Strategic Planning Matrix) analysis to determine strategic
priorities in realizing the halal industry in the Muslimfriendly tourism sector. The results of the QSPM analysis
lead to the optimization of human resources specifically
targeting Muslim-friendly tourism expertise through
selection, socialization and workshops/training related to
functions, the eco-system of halal tourism through the
stages on the road maps of halal tourism in Indonesia.
through a system that has been formed, the halal
certification process is accelerated through mentoring,
certification of halal auditors and supervisors so that the
form of halal quality products can be guaranteed, with the
highest score of 2,4926.